Design for me is a passion, a form of expression that communicates my thoughts, opinions and ideas. Everyday brings challenges that expand the limitations of design practice. At this moment, I am currently near completion of an HND in graphic design.
During my HND, I have been able to get experience with Feed. Feed is an organisation that creates a platform to provide learners with industry experience.
Recently, I was made the senior designer on the in-house Feed magazine, which was a highlight for me. It increased my confidence along with my passion to want to get more from design.
As a part of Feed, guest lecturers are invited to give a seminar about their personal journey to inspire and give more insight about the design process. There are also exhibitions held on the night, where I have gained experience working under pressure and alongside a large team of people. The skills this has given me can be adapted to other projects when dealing with time restraints.
Being around creative people has helped generate opportunities for constant debate, to work with fresh ideas and new perspectives. We work in an open plan studio environment, which naturally encourages collaboration.
One of my major achievements was a live brief that I pitched for and won. The brief was to create artwork for a music label. This made me realise, through handling the pressure and working to tight deadlines, good design has to be persevered to the end.
My starting point for inspiration varies from project to project. I try to relate research to the narrative and find clear direction. From an art history perspective it’s more towards Bauhaus, Russian constructivism, Surrealism and Dada. However when looking at design and motion graphics, the design agency Universal Everything stands out. I find that their constant collaboration feeds through to their work where they are continuously pushing the boundaries of contemporary design. A particular project that was distinctive to me was the series of idents for MTV, representing the history of music from the 90s. The appealing aspect of it was the influence of art history that was injected to produce and influence the final outcome.
I want to further my art education and have the opportunity to share what I know and continue to learn new and fresh things.
I want to study at your establishment and collaborate with the very best in both lecturers and learners. I’ll bring to your establishment an abundance of passion and a hunger to learn.
